Case Study Development Process

• Step 1
  1. Director of Marketing, Director of Brand Connections, and Executive Creative Director determine campaigns and client work needing case studies during the weekly PR status call (every Friday). a. Director of Brand Connections and ECD determine case study development date based on campaign end date. b. Director of Marketing shares upcoming case study needs with the Creative Resource Manager.
• Step 2
  1. Creative Resource Manager schedules a case study kick-off meeting and reserves time for necessary creative support (copywriter, art director, video editor). a. Kick-off meeting includes: Director of Marketing, Director of Brand Connections, Strategy Lead, Creative Lead, Copywriter, Creative Resource Manager
• Step 3
  1. Conduct a case study kick-off meeting. a. Goal: Align on messaging and top results and key data points b. Share Case Study Templates with copywriter/creative support c. Creative Resource Manager sets case study completion date
• Step 4
  1. Submit completed case study templates for approval. a. Completed case studies must be approved by each department lead b. Approved case study templates are returned to the Director of Marketing
• Step 5
  1. Director of Marketing saves final case studies to the shared Cornett Marketing Folder and submits approved case studies to the following: a. Website dev team to be uploaded on teamcornett.com  b. Content Team for development of Cornett social content