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Important notes:
Why we’re adopting a knowledge base We’re growing! As a creative agency, we know just how powerful and unique the creative process is. No two projects are the same! But beyond the creative work, businesses are built on systems, and there are a lot of proprietary processes and repetitive motions within this business that need to be documented somewhere as we grow. A knowledge base is a place where we document policies, processes and procedures for everything we do from simple things like requesting time off, to complex things like building a website.
It creates a singular vision for how things should be run. We can have separate opinions on politics, favorite fonts and whether or not pineapple goes on pizza. But one thing we cannot be divided on is the Cornett way and how we serve our clients.
Because people retire, resign, and get promoted. And when they do, we don’t want any knowledge to get lost. No one person should ever be the gatekeeper for important info.
Unlike humans, it can be referenced and searched on-demand – even on Saturdays or when someone is on vacation!
It improves the onboarding experience for new employees. By having our onboarding procedures documented, they’ll be evergreen, which saves us time and ensures that we don’t accidentally leave anything out.
How we will roll this out Cornett has adopted Trainual as our knowledge base platform because it’s equipped with industry standard features. Each member of our team will get an invitation and access soon. We’ll need to encourage our teams to bookmark Trainual and use it often. We’ll start by using it for onboarding new employees, and will build out the rest of the business from there.
The difference between a policy, process and procedure I know, I know – this sounds like a lot of boring corporate lingo. But policies, processes and procedures are the building blocks of an effective knowledge base.
Knowledge base dos and don’ts
DO involve everyone on the team. Everyone will have an account, and everyone can contribute to creating a robust knowledge base. Because let’s face it – we should all be excited about growing this agency.
DON’T let perfection get in the way of getting it done. As we’re building this thing out, it may be tempting to wait until we have a clear schedule to get started, but instead, just get started. You can refine your processes later. In fact, sometimes the best way to get started is to record a video on the fly, then come back later when you have more time and write it out step-by-step.
DON’T just use video. Make it searchable by listing out the steps for each procedure using keywords that someone may search if they’re looking for information.
DO keep it up-to-date. Everyone, especially department leaders, should revisit our processes and procedures a few times throughout the year to make sure they’re current.
DO use video, audio, illustrations, screencaps, attachments, or anything else you need to add clarity to your processes and procedures. Draw arrows, use tools like Loom for video screensharing, and add photos to break up the text. And speaking of…
DO use emojis and gifs! Make it fun! 🦄
Here’s how to change the job jacket template.
Note: You’ll need access to ADvantage, not just Webvantage for this. To get access to ADvantage, you’ll have to install Citrix and contact tech support. They can walk you through everything.
For additional account support, you can contact Launa Rose. launa.rose@gotoadvantage.com
Video is here: https://drive.google.com/file/d/1VNcpsP6mPvPQRgU4Nf88Ro0TJ2Io3N_v/view?usp=sharing