Making a Cornett Branded Deck

Resources:

• Cornett Slide Template
• The Art of Deckmaking “YOUR DECK TEMPLATE IS MEANT TO BE A DESIGN GUIDELINE, NOT A HINDRANCE.”

Often times, prior to presenting a deck either to a client or internally, we make a pass over the deck to reinforce it with Cornett’s branding. Linked above is a view only deck that  contains slides that serve as templates for any future decks you may need to spruce up. I recommend making a copy/bookmark of it. This is by no means a Cornett brand guide, it is instead a general brief on how to spice these presentations up, Cornett style!

Let’s get to it!

1. Title Slides & Layouts
   • While “Cornett-ifying” a deck that is to be presented to a client, use a title card that has both Cornett’s logo in the bottom right and the client’s logo in the top left. There are a few of these premade slides in the deck linked above. Change titles accordingly. Including the date is not entirely necessary, but if the deck you’re updating has one it’s probably best to include it. With titles & divider slides, be big and be bold. If you’re going to use a full bleed photo for a divider slide, make the background black and adjust the image transparency to 30%.

- Keep line spacing consistent

- Only use 2 font variations at one time

- Use primarily for divider slide headers   ![internal-design-3.png](/internal-design-3.png)
- If a deck is just being presented internally, the top logo is unnecessary. Otherwise, you probably wanna keep it!
- There are many layouts in the Cornett slide layout link above, use these as bases for your own layouts!
- Slides that are very information heavy can benefit from a smaller header, utilizing the title format in the template deck. Like this! ![internal-design-4.png](/internal-design-4.png)
- Sometimes with really long titles, you can break it up between the top and bottom headline, reserving the bottom headline for the most important words of the title. Feel free to change up the colors of the main title, too! As long as they use the other colors from the deck. Speaking of colors…

1. Colors
   • Don’t be afraid to get colorful with it! You might want to pull these colors from the deck and save them to your custom color swatches within Google Slides. It just makes your life easier when you want to change colors on the fly. Remember, these slides are just templates and can still be changed to fit the content as you see best! (Within reason.) - One thing to keep in mind while choosing your colors is that this deck will likely be projected to the size of a wall. This is especially important to keep in mind when choosing your background colors. Try to avoid entirely black and entirely white decks. Slides that use the colors shown above as the background should not be used for general purposes, but instead as colorful emphasis points when needed. Flip flop a bit, when it makes sense. I usually reserve white slides for slides that require a lot of copy with no images but… you do you.

Here’s a general idea of what the colors could look like on a short deck. This deck in particular is for internal use, but usually there’s a “Thank You” slide at the end of client-facing decks.

Notice the diverse color usage in the headlines, backgrounds, and figures as well as the different layouts.

1. Typography
   • Stick with typography that is used by the Cornett brand.
   • Acceptable fonts used in Cornett-branded decks include:
     • Archivo
     • Oswald
     • Arial
2. Have Fun With It!
   • Making a nice looking deck can be tough, but try to have fun with it! Reference the Art of Deckmaking link at the top of this document, as well as the layouts in the slide template deck for inspiration. Deck’s don’t have to be boring, and a well-laid-out deck, free of distractions and amateur-ness, will be sure to level up whatever you’re presenting! Here’s a quick run-down on what to pay attention to while building your killer decks.

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