Our Core Values

We're a collective of fun-loving, intelligent, imaginative, driven and sometimes rowdy weirdos. Like any good Kentuckians, we're genuine and hospitable as well. We don't like big egos. We're open minded. We play nice. We share. We enjoy what we do, and we hope it shows.

You can read more about our company's core values here.

_Core value 1 – Make it meaningful: We believe that people connect with brands that stand for something. Incredible things can happen when you let truth, meaning and purpose guide your efforts. We respect the qualities and virtues that make our partners who they are. That’s what makes us who we are.

Core value 2 – Relentlessly pursue the solution: Scrappy, determined, relentless, loyal—they’re all badges we wear with pride. We love big, complex challenges and attack them with heart and resolve. We love getting our hands dirty, living and breathing the brands we work with. We expect passion and determination in our partners, and we expect to be held to the same standard.

Core value 3 – Just imagine: Creativity is present in everything we do, and is not at all restricted to the department that bears its name. We’re curious, crafty, experimental and disruptive thinkers. We know that a great idea can come from anywhere, and can take many forms. With fearless imagination, we consistently arrive at breakthrough ideas and uncover new opportunities.

Core value 4 – Play nice & share: We know that, together, we are far greater than the sum of our parts. We lift each other up. We listen. We allow ideas to collide, reform, catalyze and grow through the power of collaboration. We embrace both the serendipitous moments and strokes of genius that arrive through true collaboration, sharpening every effort and providing meaningful value.

Core value 5 – Keep growing: We’re always growing—in knowledge, depth, talent, experience, expertise. Not necessarily in size. We evolve. We adapt. We’re agile. We think proactively and create growth for our partners. We’re not happy unless we produce results or solve a problem. We promote growth within our walls and foster an atmosphere of constant development.

Our Team

Our Four Departments

At Cornett, our services fall within four main categories that we call "pillars." While some clients retain us for only a few services, most clients utilize a variety of strategies across all pillars. These four pillars each have their own teams, team leads and established processes that we follow to serve our clients.
Our pillars are as follows:

Brand Strategy – Strengthens the relationship between brands and consumers through brand positioning, consumer research, market evaluation, and product launch planning.
Lead by: Ginger Smithwick

Brand Management – Builds strong relationships with our clients by executing every detail of the strategy through account management, workflows, data mining, and insights.
Lead by: Lacy Madden

Brand Creative – Delivers creative solutions for our partners that goes above and beyond their wildest expectations. This includes campaign concepting, creative direction, content strategy, identity development, branded experiences, website development, and video production.
Lead by: Whit Hiler and Jason Majewski

Brand Connections – Connects consumers to brands through paid, owned, and earned media. This includes integrated media strategy, social media strategy, community management, influencer partnerships, social listening, digital strategy, and email marketing.
Lead by: Chris Finnegan and Peter Cook

Aside from our pillars, Cornett has one additional non-client facing department within the agency and that is our operations team. Our operations team manages our facilities, equipment, hiring, finances, and in general, the efficiency of our systems and processes. The operations team is lead by Emmy Hartley.

The Leadership Team: Our leadership team is the senior-most management committee here at Cornett that meets once a week to make important decisions and discuss items of business. Led by Christy Hiler, the team is comprised as follows. Click any thumbnail image to learn more about this leadership team member:

Titles and Roles Within The Company: Whether you're new to agency life or not, you will hear a range of job titles used here. To make these roles a little clearer, below are positions and descriptions held by team members at Cornett, across all four pillars.

• Note: The addition of ranks such as Senior, Junior, and Associate denote one's level of expertise or experience in their role. For instance, a Senior Copywriter is the highest level a Copywriter can achieve, denoting many years of experience, while an Associate Copywriter is a relatively new copywriter in their field.

Brand Management:

• Director of Brand Management – Oversees the Brand Management team and processes from a high level
• Account Executive –
• Account Planner –
• Account Coordinator –

Brand Strategy:

• Director of Brand Strategy – Oversees Brand Strategy and processes from a high level****

Brand Creative:

• Creative Director – Oversees the creative process and vision from a high level
• Art Director – Oversees all visual components of a campaign and provides feedback to designers
• Copywriter – Creates the written messaging components of a campaign
• Graphic Designer – Assembles images, illustrations, typography and motion graphics to create visual assets

Brand Connections:

• Director of Interactive Production –
• Director of Brand Communications –
• UI/Web Designer –
• Data Analyst –
• Content Creation Manager –
• Social Content Creator –
• Integrated Media Specialist –
• Digital Project Manager –